Strategic Alliance with theory11
The United States Playing Card Company (USPC), makers of Bicycle® Playing Cards, is pleased to announce a partnership with theory11 to evolve the company’s playing card product line to appeal to a new generation of consumers. Under this strategic alliance, we will work with theory11 to create a line of playing cards as well as online content.
The goal of this strategic alliance is to combine theory11's creativity with USPC’s unrivaled distribution power. Accordingly, under this alliance, we will work together to innovate in the areas of web development, playing card design, marketing, and brand enhancement. We are extremely excited to work with theory11 to propel our creative output into the hands of new playing card enthusiasts around the world.